CHEWY BRAND GUIDELINES
THE CHALLENGE To redesign the Chewy Brand to create consistency company wide.
THE SOLUTION After a full brand audit, the team redesigned the brand guidelines to create a more unified look from all Chewy touch points. From photography, to colors, to illustration, all elements of the Chewy brand are redefined to show up as one brand in everything we do.
Chewy Brand Expressions
THE CHALLENGE How do we use the new Chewy guidelines to bring the Chewy brand to life in unique ways.
THE SOLUTION Using a combination of our brand illustration, photography and overall tone of voice we created surprise and delight moments. These expressions range from pop up events, a fleet of branded trucks, or a NYC takeover.
VIBEFUL
THE CHALLENGE To create a new pet wellness brand from scratch.
THE SOLUTION Based on our strategy of “every day is a sunny day” we built a brand from the ground up. From name to photography, everything focuses on making sure every day is a good day with your furry friend.
AMERICAN JOURNEY
THE CHALLENGE To change the perception that American Journey was only for dogs who went on great outdoor adventures with their highly active pet parents.
THE SOLUTION Build a new brand look that brought the adventure together closer to home. With a new look, a sentimental approach, and a style that focused on the pet parent relationship we were able to make a more approachable brand for all pet parents.
ST. LOUIS AMERICAN
THE CHALLENGE Create a full page print ad that speaks to Cigna’s commitment to supporting diverse communities.
THE SOLUTION A deceptively simple print ad that lists the social determinants of health with a hidden message within.
HOMEMADE HEALTHY
THE CHALLENGE Create a campaign to promote healthy living after the outbreak of COVID-19.
THE SOLUTION: We created a social video series that showcased a variety of ways to promote healthy living for both your body and mind.
LEGO STAR WARS
THE CHALLENGE To create an in-cinema experience that speaks to Adult LEGO Star Wars fans and acknowledged we were part of the Star Wars journey.
THE SOLUTION: We created a spot that paid homage to a fan’s journey through the years. Through their eyes and their creations we saw how LEGO Star Wars aged with them and how we were always by their side.
LEGO AVENGERS END GAME
THE CHALLENGE Create a campaign that spoke to an adult audience during the largest film release of all time.
THE SOLUTION A red carpet presence that captured the super heroes themselves interacting with LEGO, paired with an in-cinema ad encouraging people to build their own story. The full reach of the campaign totaled near half a billion impressions.
LEGO BATMAN GLOBAL CAMPAIGN
THE CHALLENGE Develop a global campaign that encouraged kids to add their own spin on what it means to be Batman.
THE SOLUTION: A campaign that showed no matter who puts on the cowl, they can become Batman and tell their own story. Even a villain can be Batman…
LEGO TECHNIC
BUILD FOR REAL
THE CHALLENGE Create an adult focused campaign with a focus on different passion points.
THE SOLUTION: A campaign that breaks down into three different campaigns talking to three different passion points. The campaign messaging of I Build For… highlights just how realistic the build experience is.
LEGO BRICKHEADZ
THE CHALLENGE Create a flexible campaign that shows that anyone can become a LEGO Brickheadz.
THE SOLUTION: GO BRICK… Whatever. Be it superhero, cartoon character, celebrity or even you, you can GO BRICK anything with LEGO Brickheadz.
NATIONAL MEDIATION BOARD
ANNUAL REPORT 07 & 08
THE CHALLENGE To take a relatively dry topic, with basic imagery, and turn it into something visually stimulating enough to continue reading.
THE SOLUTION: Turning a 75 year old annual report into something fun and new by taking basic historic images and using them for a 100 page annual report that has style and pace.
WHY AREN’T DINOSAURS FUZZY?
THE PROJECT: I wrote and illustrated a children’s book! It was something I always wanted to do, so I created the whole book, and with the help of Kickstarter produced a self published book.
THE EDISON
THE CHALLENGE To brand a new building named “THE EDISON” with a style that appealed to urban professionals.
THE SOLUTION A brand system that built on Thomas Edison’s many incredible inventions, but created a fresh feel within the modern space of the new building.
